EMAIL LEAD SIGN-UPS - Saruni Basecamp, Kenya

Success Story: Saruni Basecamp
Driving Over 3,000 Leads in Just Four Months

Saruni Basecamp, a leading safari operator with 13 luxury lodges and camps across Kenya, partnered with Eco Africa Digital to elevate their digital marketing efforts. Their goal? To drive direct bookings and connect with discerning international audiences in key markets like the UK, US, and UAE.

The Challenge

As a luxury safari operator, Saruni Basecamp wanted to:

• Increase email lead submissions from high-intent travelers.
• Develop localized campaigns that resonate with distinct international markets.
• Achieve measurable results while emphasizing their commitment to luxury, sustainability, and community-driven tourism.

Our Approach

At Eco Africa Digital, we crafted a tailored strategy combining paid ads, social media campaigns, and data-driven audience insights. Key components included:

1) Creative Content Strategy:

Positioning Saruni as a high-value offering with a focus on luxury and sustainability, while adapting messaging for specific markets.

• UK & US: Highlighted sustainability and community involvement.
• UAE: Emphasized luxury accommodations and bespoke safari experiences.

2) Advanced Retargeting:
Leveraged Meta and Google algorithms to refine audience targeting, focusing on high-intent users who engaged with Saruni’s content or visited their website.

3) Data-Driven Optimization:
Continuously analyzed campaign performance to fine-tune messaging, audience segments, and creative assets, ensuring consistent improvement in results.

The Results

In just four months, Saruni Basecamp achieved record-breaking success:

• Email Lead Submissions: Surpassed the 2,400-lead goal with over 3,000 leads, driving more personalized bookings and inquiries.
• Conversion Rate: Google Ads campaigns reached an 18% conversion rate in month four, significantly boosting ROI.
• Social Media Reach: Campaigns garnered a reach of 779,000 in the fourth month alone.
  
  

The Next Phase

With a direct booking engine launching soon, we’re ready to retarget Saruni’s highly engaged audience, driving even more direct bookings in 2024.

For Saruni Basecamp, the results speak for themselves: a steadily growing pipeline of high-value leads, increased visibility across key markets, and a marketing strategy built for long-term success.

Ready to transform your digital marketing?

Eco Africa Digital specializes in delivering results for tourism and hospitality brands. Let us help you drive direct bookings and captivate your audience.

Contact Us Today