• Our Blog
    Our Blog

EAD Way

Here's Why A Great Brand Story Matters: Corporate Identity Case Study for Tourism & Social Media

Posted on Wed October 5, 2022 in Digital Marketing for Tourism.

The Salene, nestled amidst Stellenbosch’s best wine farms in the heart of the Devon Valley, needed a brand refresh. Having recently changed owners and rebranded from Zarose, we knew it was important to differentiate this luxury accommodation offering from the many other options in the area. When your competitors all boast stunning scenery, luxurious stays, an incredible location and wedding venues to boot, standing out of the crowd can be a challenge. Our solution? Tell the best story.

Read More

How to increase off season bookings through social media

Posted on Fri March 13, 2020.

Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.

Read More

Are your efforts on social media actually converting readers into customers?

Posted on Tue December 10, 2019.

At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.

Strength in numbers or quality over quantity? The conversion funnel reveals all.

Read More

Visiting Grande Provence: The Grande Dame of The Franschhoek Valley

Posted on Thu July 11, 2019.

We've had the privilege of visiting our client Grande Provence's premises a few times over the past month, and it has been nothing short of spectacular. Here's our roundup of the experiences and many more blog posts to follow.

Read More

Striking A Balance Between Persuasive Online Marketing And Staying True To Your Nature – The Eco Africa Digital Way

Posted on Tue October 16, 2018.

At Eco Africa Digital we enjoy getting deeply involved with the unique strengths and challenges of each of our clients. Once we have a good feel for every unique aspect of their business it’s time to create enticing – yet genuine – marketing copy. It’s time to get creative!

Read More

"Digital is not the future"

Posted on Fri April 20, 2018.

This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.

Read More