Eco Africa Digital

Yesterday, at the Africa Tourism Leadership Forum in Gaborone, Botswana, I had the opportunity to sit on an inspiring panel titled “AI-Driven Futures in Tourism”. AI is not something to fear; it's a powerful ally that can help us connect with the right audience and enhance customer experiences like never before. Let’s dive into how AI can revolutionize your digital marketing efforts and, in turn, help grow your tourism business.

What marketing messages do Millennials respond to best when considering their next travel destination? Learn more about how Eco Africa Digital considered and created the key content pillars for our client (and how you can too).

Discover how Eco Africa Digital targets the right audience for our new sustainable tourism client. Learn why Millennials are key to boosting your online presence and drive bookings with strategic digital marketing.

Africa's Travel Indaba 2024 ended on a high note for Eco Africa Digital this year, and I was thrilled to share insights on "Gearing Towards a Competitive, Integrated, and Sustainable Tourism Industry in Africa" from a digital marketing lens.

As a speaker at the recent Tech & Tourism Conference in Johannesburg, I had the privilege of shedding light on a crucial aspect of modern tourism marketing: leveraging big data analytics to empower travel businesses. In an era where data reigns supreme, the key lies not only in the abundance of information but also in its interpretation.

With an office based in Stellenbosch, our team of digital marketers for tourism know the winelands, Garden Route and West Coast better than most, but when it comes to Northern KwaZulu-Natal they need 'refreshers' every then and now. Luckily, one of our clients, Isibindi Africa Lodges, invited us to experience their lodges stretching from the iSimangaliso Wetland Park to the Hluhluwe-iMfolozi Game Park. Here's how it went:

As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021.

These include:

1. Smaller Groups & Privacy
2. Regenerative Travel
3. Bye-Bye 9 to 5: Work Wherever You Want
4. Vital Value: Maximising Travel For Less
5. Flexible Cancellation Terms & Safety
6. Travel Bubbles
7. Preference for Outdoor Experiences
8. Rise in Popularity of Local Travel

Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.

At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.

Strength in numbers or quality over quantity? The conversion funnel reveals all.

We've had the privilege of visiting our client Grande Provence's premises a few times over the past month, and it has been nothing short of spectacular. Here's our roundup of the experiences and many more blog posts to follow.