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Travel Marketing

Unlock More Direct Bookings with Google Ads: How Eco Africa Digital Can Help You Grow Your Tourism Business

Posted by Lizanne on Thu October 31, 2024 in Digital Marketing for Tourism.

In today's competitive tourism market, it’s not enough to simply have a beautiful website or offer unforgettable experiences. The majority of travelers — over 90% — start their search for vacations and tours online, and if your business isn’t visible in those search results, you’re missing out on potential bookings. That’s where Google Ads comes in

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How to Attract Millennials with Online Messaging for Sustainable Tourism: 6 Content Pillars

Posted by Lizanne on Thu August 1, 2024 in Digital Marketing for Tourism.

What marketing messages do Millennials respond to best when considering their next travel destination? Learn more about how Eco Africa Digital considered and created the key content pillars for our client (and how you can too).

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Best Practices for Marketing Sustainable Tourism: Targeting the Right Audience for Success

Posted by Lizanne on Thu July 11, 2024 in Digital Marketing for Tourism.

Discover how Eco Africa Digital targets the right audience for our new sustainable tourism client. Learn why Millennials are key to boosting your online presence and drive bookings with strategic digital marketing.

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