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Africa's Travel Indaba 2024 ended on a high note for Eco Africa Digital this year, and I was thrilled to share insights on "Gearing Towards a Competitive, Integrated, and Sustainable Tourism Industry in Africa" from a digital marketing lens.

As a speaker at the recent Tech & Tourism Conference in Johannesburg, I had the privilege of shedding light on a crucial aspect of modern tourism marketing: leveraging big data analytics to empower travel businesses. In an era where data reigns supreme, the key lies not only in the abundance of information but also in its interpretation.

A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately and could ensure your business’ survival until travel restrictions are lifted.

Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.

At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.

Strength in numbers or quality over quantity? The conversion funnel reveals all.

This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.