Client Success Story: Direct Bookings Growth with Paid Ads & Mailers, Garonga Safari Co.

Posted on Wed April 10, 2024.

At Eco Africa Digital, we partnered with Garonga Safari Co. to revolutionize their digital presence and drive direct bookings through performance-driven digital marketing campaigns.

Client Success Story: Garonga Safari Co.

Garonga sought to enhance their online visibility and engage potential guests effectively. Our comprehensive approach included social media content creation, paid ads across platforms, Google PPC campaigns, and targeted email marketing, all orchestrated into a strategic digital marketing funnel.

Performance-Driven Digital Marketing Paid Ads Campaign 

Within just 6 months of our collaboration, the results exceeded expectations. During the March-April campaign, our goals were surpassed by significant margins:

  • Social Media Reach: Goal = 100 000;  Achieved = 1 300 000
  • Social Media Engagements: Goal = 8 000;  Achieved = 67 000
  • Website Page Views: Goal = 1 200;  Achieved = 4 300
  • Email Leads via Meta: Goal = 15;  Achieved = 296
  • Contact Forms Submitted on Website: Goal = 25;  Achieved = 27
  • Mailer Drip Campaign

Additionally, we created an email drip-campaign that gets sent out to interested guests who sign up after seeing a call-to-action post on social media. We then send out 4 mailers in a cascading timeframe to create a higher potential for them to click on content and go to the website to book. We had a wonderful 29.58% open rate on these mailers!

Consistency and continuous improvements

The success of our partnership underscores the power of consistency and continuous improvement in digital marketing campaigns. We remain committed to refining our targeting, messaging, and follow-up strategies to further nurture potential guests and drive conversions. As we strive towards Garonga's ideal 20% direct booking goal, we are inspired by our achievements and excited about the future possibilities.

Dedicated to our tourism clients' digital marketing success

Eco Africa Digital is dedicated to delivering exceptional results for our clients, empowering them to thrive in the competitive landscape of the tourism industry.

Do you need something similar?

REACH OUT for a free consultation on the best digital marketing solutions for where your establishment finds itself at the moment. Or give our CEO, Lizanne du Plessis, a call at +27832748063 or [email protected]

View our MONTHLY MARKETING PACKAGES here, or request a tailormade option.

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