About Eco Africa Digital
Eco Africa Digital is an award-winning marketing agency that harnesses the power of a good story, AI insights and digital paid ads know-how to deliver continuous improvement in direct bookings and ROI.
We have been doing this for over 10 years for clients large and niche, targeting audiences that span those on our doorstep to those across the ocean. The thread that connects our work over the years is a deep commitment to the values we share with our clients — showcasing Africa to the world and keeping our continent’s beating heart alive for generations to come through sustainable tourism practices — and the dedication to continue innovating, upskilling, and learning to ensure we remain industry leaders in this niche.
We are proud of our recent awards at the Africa Tourism Leadership Awards 2023. These included the winner in the categories for Outstanding Entrepreneurship and Outstanding Women in Leadership, as well as being a top five finalist in the category Media & Marketing in Tourism. We are equally proud of being the runner-up in the WTM Africa Awards in the category for Most Compelling Digital Marketing Agency Story in 2023.
Our CEO, Lizanne du Plessis, was first inspired to wield tourism as a tool for sustainability during her Master’s degree research which involved ecotourism in Kenya. Her time amongst the indigenous tribes of that region, and the stories they shared on how tourism truly impacts their livelihoods and the way they view wildlife and nature, was instrumental to the formation of what would become Eco Africa Digital. Lizanne realised that using marketing to bring more people to these wild areas of Africa can directly impact the conservation of Africa's wildernesses.
Fast forward 10 years and our agency has evolved from a humble dream to a small but mighty team of women dedicated to crafting nuanced digital strategies that spread stellar stories online and get significant results for our clients. We are trusted by tourism brands to deliver on our promise of increasing direct bookings and bringing more tourists to Africa. In so doing, we do our part in ensuring our continent thrives for generations to come.
Meet The Team
Lizanne du Plessis
Chief Executive Officer
Lizanne du Plessis is the Founder and CEO of Eco Africa Digital. She thrives on nurturing her team of industry specialists to reach significant results for the dozens of tourism establishments they serve. Growing the team and its client base from a handful of selected properties to an award-winning agency, Lizanne enjoys seeing it all come to fruition. Currently having served 75 establishments, her team gets an average of 5x marketing ROI for their clients, making them a sought-after marketing partner. She looks forward to expanding the team further and continuing to present workshops and training seminars on digital marketing to empower the African tourism industry.
Robyn De Villiers
Creative Operations Manager
Robyn draws inspiration from the boundless beauty of nature, often finding calm in the rhythm of surfing the waves to start her day. Passionate about conservation and travel, she holds a special place in her heart for connecting people with wildlife and the outdoors, fostering a deeper appreciation for the treasures of Africa. With a Bachelor's in Consumer Science, Robyn's expertise goes beyond conventional marketing strategies, tapping into the psyche behind consumer behaviour, shaping strategies that resonate profoundly. Her commitment to sustainability and connection, infused with creativity and insight, fuels our digital initiatives.
Achilles Za-Mulamba
Senior Paid Ads Specialist
Achilles is the Star Wars hero in our team. He lives for stats - growing clicks and decreasing costs. He never stops until the results speak for themselves! Paid advertising is Achilles' superpower! He doesn’t just create campaigns to drive clicks but to inspire prospects to take that leap of faith toward unforgettable experiences. As an avid traveler and hospitality enthusiast, Achilles understands the unique challenges of connecting with customers in the hospitality and tourism industry. His approach focuses on crafting ads that resonate, motivate, and guide potential travelers toward breathtaking journeys.
Anya Botha
Admin and Finance
Anya has a discerning taste for only the best things in life—quality family time, good food and wine, and strong coffee. She nurtured this taste while working at hotels and guest houses across South Africa and the United Kingdom, as well as on cruise ships, before joining the Eco Africa Digital team in 2021. Anya thrives in a structured environment, and her fastidious attention to detail and love for all things admin has ensured that our agency is able to strike the perfect balance between structure that facilitates smooth operations, and room for creativity and innovation.
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