In today's competitive tourism market, it’s not enough to simply have a beautiful website or offer unforgettable experiences. The majority of travelers — over 90% — start their search for vacations and tours online, and if your business isn’t visible in those search results, you’re missing out on potential bookings. That’s where Google Ads comes in
Travel Trends to Consider for Digital Tourism Marketing and Social Media Content in 2021
As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021.
These include:
1. Smaller Groups & Privacy
2. Regenerative Travel
3. Bye-Bye 9 to 5: Work Wherever You Want
4. Vital Value: Maximising Travel For Less
5. Flexible Cancellation Terms & Safety
6. Travel Bubbles
7. Preference for Outdoor Experiences
8. Rise in Popularity of Local Travel
With an ever-changing market and ever-changing circumstances during the global COVID-19 pandemic, it is crucial to know who your current target audience should be and what their needs are at the moment.
In our summarised report, we have researched credible sources and compiled their findings into 9 slides of bulleted travel trends for 2021.
Click here to view our report on the Top Trends for Travel and Tourism in 2021 and use these to guide your marketing and product decisions for the year ahead.
Further Reading
Yesterday, at the Africa Tourism Leadership Forum in Gaborone, Botswana, I had the opportunity to sit on an inspiring panel titled “AI-Driven Futures in Tourism”. AI is not something to fear; it's a powerful ally that can help us connect with the right audience and enhance customer experiences like never before. Let’s dive into how AI can revolutionize your digital marketing efforts and, in turn, help grow your tourism business.
What marketing messages do Millennials respond to best when considering their next travel destination? Learn more about how Eco Africa Digital considered and created the key content pillars for our client (and how you can too).
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